Swiftes are filling the roads, trains and airports leading into Sydney ahead of the second half of the Australian leg of Taylor Swift's Era's Tour.
Swift has dominated headlines this week when she landed in Sydney, went out to dinner in Surry Hills with opening act Sabrina Carpenter, and when her boyfriend NFL Kansas City Chiefs tight end Travis Kelce arrived in Sydney this morning, fresh off a Superbowl win.
The pandemonium has come with a massive economic boost, with RMIT University estimating the average concert attendee holder would spend $900 on tickets, accommodation, travel, merchandise and food.
With 288,000 attending the MCG shows and a further 300,000 due to attend her Sydney shows, RMIT estimates more than half a billion dollars will be injected into the economy after her concerts in two Australian cities.
The massive hype around Swift has left many Australians confused but ask any of the fans and they feel it's justified.
Long-time Swiftie Brittany Steinhardt is travelling from Brisbane to attend Swift's Sydney shows.
"I love her... I just think she's incredible," Steinhardt said.
Swift jets off to Singapore, marking the end of her Aussie era
"I've loved her since her very first album came out when I was like eight years old or so, I have gone to every tour since her first Fearless tour so there was no way I was going to miss this one," the 24-year-old said.
Steinhardt said she thought the variety of her music had attracted more fans over the years.
"Every album is so different... You're not just getting a singer who does rap songs like Eminem or it's not like Ariana Grande where their music is very similar," she said.
"I feel like that's why people love her because you just never know what the next album is going to be like."
She said Swift was great at getting her fans involved, which contributed to the hype.
Swift was an early adopter of social media, which she used to connect with fans during her early albums and to drop clues about her life to keep them engaged.
She has always maintained a "good girl" image, which Steinhardt said was now cool.
Sydney Olympic Park is expecting to have 400,000 fans through the precinct, as Blink 182 is performing at a neighbouring stadium also on Friday and Saturday night.
Steinhardt said she wasn't concerned about the huge crowd as it just made it "all the more exciting".
