As families across the UK celebrated Mother's Day on Sunday, one picture spread its way rapidly around the internet.
It was seen as a sign that the Princess of Wales, the subject of intensifying social media speculation and conspiracy theories, was doing well.
But questions quickly emerged and within 12 hours, some of the world's biggest photo agencies had pulled the image from their services, citing concerns over "manipulation".
Not every British newspaper highlighted the controversy on their front pages on Monday, before Kate issued her mea culpa over the edited shot.
But the Daily Mail did, asking if the "joyous Mother's Day snap" had actually backfired.
The Daily Telegraph was much more explicit, citing the assessments from the photo agencies in the headline.
The article cites Getty, the Associated Press, Agence France-Press and Reuters with their concerns and decisions to issue "kill" notices over the image.
The Times focused on the Mother's Day message but highlighted an issue with the photo on top of the image itself and in a small front-page blurb.
Multiple agencies had withdrawn the image and AP said it was "manipulated", the paper pointed out.
Due to the timing of deadlines and the rapidly evolving situation surrounding the photo, it's possible some newspapers weren't able to properly address concerns about the photo before going to print.
The Daily Express certainly didn't appear to have any doubts at the time of printing, saying the photo "proves she's on the mend".
The Mirror also didn't manage to address the concerns, simply "recovering Kate's message to the nation".
The I Paper didn't go as big as some of the tabloids but nor did it explore concerns about the image being edited.
Instead it focused on a royal poll with results released that day.
The Independent also kept things simple, running with the line of Kate thanking the nation.
On the Metro front page, Kate was "smiles better", in a picture "belying bizarre speculation about her health".