A nostalgic look back 100 years of Kellogg's in Australia

Kellogg's has today celebrated 100 years of providing breakfast cereal to Australia.

It started in a small building in Sydney in 1924 and has grown to produce 42 million kilograms of cereal every year.

'When you wake up this morning and enjoy your bowl of Kellogg's cereal, know that there have been one hundred years of Aussies doing the same," Australia and New Zealand managing director Anthony Holme said.

Let's take a look back at 100 years of nostalgic breakfast cereal boxes and ads.

Kellogg's was first introduced to Australia when machinery specialist Morris Raymer was tasked with setting up a cornflake machine in Sydney.

He started producing 50,000 cases a week from this building in Chippendale in 1924.

This was the very first cereal box corn flakes were sold in.

It lacks the iconic branding we know today but its company font has largely remained the same. 

Just four years after the company began producing corn flakes in Australia, demand forced them to open up a new factory in Botany.

Kellogg's still produces corn flakes out of this site to this day. 

This print ad was published in 1930, with the slogan "Keep going with Kellogg's".

The cereal boxes didn't go through any major changes until about three decades later.

It was then Cornelius - the iconic corn flakes rooster - first appeared on the packaging.

This is one historic example from 1963. 

Coco Pops' slogan "just like a milkshake, only crunchy" first aired on television in 1962.

It has remained a nostalgic and synonymous phrase for the cereal.

Fast forward another several years and Nutri-Grain was born.

It was an original cereal created for the Australian market. 

Kellogg's had launched its IronMan and IronWoman series by 1980 to partner with the surfing community, which continues today.

Nutri-Grain is still made in the Botany facility and is only sold in Australia and New Zealand.

Another corn flakes cereal box through the years.

Does anyone remember this one? 

The classic corn flakes debuted its upgraded nutritional information panels.

This was the year Kellogg's Just Right cereal was launched.

It was made for Australians who wanted something healthy and tasty. 

Three years later, Sustain was developed alongside the Australian Institute of Sport.

It was a firm favourite. 

In this year, the cereal company introduced the first front-pack Percentage Daily Intake Counters to help customers make informed decisions.

This Rice Bubbles box boasts of its seven vitamins and minerals with no artificial colours or flavours. 

Kellogg's aquired Pringles, branching out the company to the snacking world.

Kellogg embraced a new Health Star Rating initiative in 2015 across its packaging.

In the commitment to health, Nutri-Grain at the same time got its decade-long renovation which reduced sugar and sodium and boosted fibre.

Today, the company celebrates 100 years.

Over the century, the company has produced four billion kilograms of cereal - roughly 100 billion bowls.